Why Nairobi

Nairobi in Numbers:

300M+ Regional Consumer Market Access

Strategic Location

Nairobi is the commercial gateway to East Africa, providing investors direct access to a regional market of over 300 million consumers. With world-class aviation links, logistics networks, and multinational regional headquarters, Nairobi serves as the natural entry point to the continent.

100+ Multinational Regional Headquarters

Economic Powerhouse

Nairobi hosts the regional headquarters of over 100 global corporations, making it the corporate and financial capital of East Africa. The city anchors the region’s strongest ecosystem of finance, trade, diplomacy, and multinational investment.

5.3M+ Metro Population

Growing Middle Class

With a metropolitan population of over 5.3 million, Nairobi is one of Africa’s fastest-growing urban consumer markets. Rising incomes and urbanisation are driving strong demand across real estate, retail, financial services, hospitality, and lifestyle sectors.

$60B+ Nairobi Metropolitan Economy

Economic Powerhouse & Tech Ecosystem

Nairobi’s metropolitan economy exceeds $60 billion, supported by strong financial markets, global corporations, and Africa’s leading technology ecosystem. The city’s digital innovation sector has earned it the global reputation of “Silicon Savannah.”

75% Under 35

Dynamic Talent Pool

Nairobi offers one of Africa’s youngest and most dynamic workforces, with 75% of the population under 35. The city’s universities and innovation hubs produce globally competitive talent across technology, finance, engineering, logistics, healthcare, and creative industries.

0% EPZ Corporate Tax

Supportive Government Policy

Kenya provides a competitive investment environment supported by strong government policy and investor incentives. Businesses operating within Export Processing Zones benefit from 0% corporate tax, alongside streamlined digital government services and pro-business reforms.